Old Retail Model Customers’ Flight Short
Until November 2021, Delhi’s liquor trade was divided between approximately 375 special stores and about 475 stores operated by four state companies. The short -dead 2021 consumption has briefly customized the reciprocity, but the government pulled it back and returned to the old frame and returned to retail sales companies. An industry inside, “Retail structure operated by the government reduces competition and limits brand usability. He said.
Margins CAP keep premium bottles away from shelves
A senior Delhi official admitted that the four companies “monopolized” the store area. A fixed retail margin – Indian -made foreign liquor (IMFL) and Imported labels complete the stores to store cheaper bottles priced between La 100 – 400 and ₹ 600. “Instead of stocking slow-moving premium brands, retailers keep cheaper brands faster selling 400-600 RS price range,” he said.
Brand Pushing Curbs Competition
The consumption department’s own work shows that Delhi’s best -selling brands are significantly different from buyers’ choices. An official said: “This also gives results as a result of the consumer’s transition to neighboring states. Brand threat not only ignores real consumer preferences, but also undermines fair market competition.
RECOMMENDATION OF License Fees Imported Souls
Domestic manufacturers say that the wage structure focuses against them. Anant Iyer, General Manager of Confederation of Indian Alcoholic Beverage Companies, draws attention to the fact that IMFL Viski brands pay each La 25 Lakh, while importers pay 15 lakh for a package of five products. Iyer, “Some of the only leading malts are not available in Delhi because companies have decided not to sell here because of discriminatory license fees. A flat playground and a healthy competition,” he said.
A few shops, big gaps
Delhi lists 762 licensed sales places, but only 603 operates and about half of the national average – Lakh provides 2.7 store density per person. Unauthorized colonies remain unmist with by encouraging smuggling from Haryana and Uttar Pradesh. Rules, warehouses and authorities from the opening in unsuitable areas fix the annual loss of income from this space to 1,500 Crore.
Committee prepares new rules
A committee led by the secretary is preparing a policy that the authorities will say that “the sale and distribution of liquor in the city will make transparent and accountable”. “We are in the process of making certain changes in our policy,” he added. Sanjit Padhi, General Manager of the Indian International Souls and Wines Association, welcomed the movement: “With a progressive retail policy, we believe that the state can provide a retail infrastructure comparable to neighboring states in terms of purchasing experience and leading brand selection.
What will happen next
The Consumption Department expanded the rules of 2024-25 by 30 June 2025. Market players expect the revised framework to cope with license equals, to enter the back and expand the store density of special retailers. Until then, many shopping people are likely to cross the state lines for weekend bottles – with the taxes coming with them.
