Netizens Demand Cracker Barrel CEO ‘Soulless’ was released after the new logo – Stock Meets Nusive 12%

Cracker Barrel, a iconic American restaurant and country store chain, faces a reaction after opening a redesigned logo, which critics say that the brand of rustic spirit has attracted the brand of the rustic spirit.

The new design, which emerged as part of the ‘more’ autumn campaign on August 19, 2025, leaves the familiar appearance of a man sitting by a wooden barrel, inspired by the original 1969 brand, simplified in favor of a word sign.

The company described the brand as an offer to modernize the chain and connect with young customers. However, critics have long identified the cracker barrel experience for a long time sterile, generic and step by step.

An Instagram user, “ new re -brand sensation eliminated, ” he wrote. Another FUMED: ‘Cold and sterile.’

Social media turmoil

Backlas rapidly accelerated online with #Notmycrackerbarrel on various platforms and hashtags such as #notmycrackerbarrel and #bringbackThebarrel trend. For a long time, commentators and users have accused of adopting a ‘awakening’ aesthetics of vocaldi and company.

Country singer John Rich joined the choir, warning That the design could be a ‘Bud Light Moment’, which is a reference to the 2023 boycott of the beer brand after the controversial marketing campaign.

Investor Serpinti

The debate was not limited to social media. Cracker Barrel’s stock (NASDAQ: CBRL) has fallen more than 14% in the last five days, marked the steep intraday decline in months.

The decline watched five in a row and coincided with the fact that the logo has become the best trend subject in investor forums such as Google and Stocktwits.

The company’s leadership tried to secure stakeholders. Visible Good morning AmericaCracker Barrel CEO Julie Felss defended Masino changes, ‘Cracker Barrel’ need to feel like crackers for today and tomorrow – the things you love still there. People need to choose us and we want people to choose us. ‘

The head marketing officer Sarah Moore Interview with Fox News Digital‘We believe in the good of the country’s hospitality, a soul that always defines us.

Our story has not changed. Our values ​​have not changed. With ‘more’, we honor our inheritance while bringing fresh energy, thoughtful workmanship and heartfelt hospitality to our guests in this autumn.

‘We have been very transparent in our goal of making our stores more brighter and even more hospitable, while this country maintains its hospitality and charm.’

Brand at a intersection

Despite security, critics argue that the design alienates the basic customer base of Cracker Barrel. Reducing iconic barrel images were seen as a symbolic break from the South Heritage.

The company has not yet confirmed whether the new logo will be a signage throughout the country. Meanwhile, Masino’s calls for resignation are increasing and some demand that the brand be reversed again.

Backlas emphasizes a wider dilemma for old brands: how to modernize the loyal bosses without alienating. It also led to controversy whether nostalgia -based companies can adapt to changing expectations as well as the balance between inheritance and re -invention.

For Cracker Barrel, the result can prove that rooted identities are an example of how the public has passed through change at a time when the public does not forgive.

Cracker Barrel’s attempt to renew the brand triggered the violent reaction, a stock fall and called the resignation of the CEO.