(Bloomberg) -Google, after a fine of € 3 billion ($ 3.5 billion), will meet the final date of the European Union to propose changes in advertising technology business-but the EU and industrial competitors will not include the full distribution of previously pushed.
The proposal will avoid a complete sale of Google’s advertising manager – Adx Exchange and publicks, according to people who know the subject of anonymity until the beginning of November. The filing last date may still slide, they added.
After the punishment of this month, EU Antitröst Chief Teresa Ribera implies that the only way to provide fair competition could be to dismiss the noted “parts of the advertising technology branch by pointing to a less precise location of the Salafi Margrethe Vestague, who offers the sale of advertising executives.
Speaking in New York on Friday, Spanish socialist Ribera doubled and said that if Google did not eliminate concerns, Brussels will have to “have to implement an appropriate solution,” he said. He said that the only way out for the US technology giant was to sell a part of his job without writing exactly which parts.
Google, who constantly opposed any calls for disposal, refused to comment like the European Commission.
The penalty of this month – increased by 60% for re -violations from draft numbers – pushed the US giant’s EU antitröst bill to € 10 billion in the last decade. The company promised appeal.
Google had previously thought of selling a part of the advertising technology business to solve antitröst concerns, but these – then – was not accepted that the rod required by the organizers.
Although the EU is afraid of a reaction to the US President Donald Trump’s largest companies in America, a judge is intensifying in the United States, where Google manages illegally monopolized Adtech markets.
The Ministry of Justice is going to court to dismiss next week. The new Ribera, who came from the first Multi billion-Euro fine, meets with Djj Chief Gail Slater in Washington on Friday-emphasizing how the organizers on both sides push structural corrections.
-There is help from Josh Sisco.
(Updates with Comments of Commissioner Ribera in the fourth paragraph)
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