Definitely Dotty! The government is flying more than half a million in the ‘Vanity’ makeup for the website that activates a complete stop
The ministers spent more than £ 500,000 taxpayer money in a ‘makeup’ makeup for the Government website, saying that critics are a little more than a color.
The Gov.uk site, which is used for basic services such as tax returns and passport renewals by millions, will see that traditional black masthead is blue and ‘point’ colorful turquoise.
Tweaks, as part of ‘brand renovation’, was assigned to a total of £ 532,000 to the global advertising agency M&C Saatchi.
The expensive new logo to be published this month came together with the regiment from the civil servants and sarcastically: ‘Did someone really get a point to carry a point?’
Others label it as ‘cheap’, ‘sticky’ and ‘absolutely evil’.
Reform Britain’s Productivity Disk President Zia Yusuf, last night’s renewal of public money wasted.
He said: ‘The disrespect of the money of taxpayers continues to be surprising.
‘To spend more than £ 500,000 to change the logo on a government website, a joke at the expense of the taxpayer.
The old logo of the gov.uk website was updated at a cost of more than £ 500,000 as part of an updated website
The new logo sees traditional black masthead’s blue and ‘dot’ colorful turquoise
Reform Zia Yusuf, the President of the UK’s productivity disk, said, ‘The disrespect of the money of taxpayers continues to be surprising’.
‘This is something we only revealed in the district halls daily. It is clear that Whitehall also needs a visit from the Doge team of reform. ‘
According to public articles, the two contract for brand renewal was tendered by the previous conservative government and continued under labor.
The communication giant M&C Saatchi has potentially provided agreements worth £ 750,000.
A government source said the cost of the latest bill from the current department budgets came to £ 532,000.
The new logo was criticized on web forums used by civil servants.
One said: ‘As a government, we are trying to maximize productivity and save money.
‘Why did we choose to spend time and resources?’
He made another joke: ‘Blue reform for the point. Conservative blue for the background. Are they preparing us for 2029? ‘
The alliance of the taxpayers, the campaign chief Elliot Keck said: ‘Taxpayers will surprise that hundreds of thousands of people have been blown into small graphic design changes.
Tweaks was assigned to the Global Advertising Agency M&C Saatchi within the scope of ‘brand renewal’ with a total of 532,000 contracts.
Taxpayers Alliance Campaign Chief Elliot Keck, ‘Taxpayers, hundreds of thousands of people will be blown into small graphic design changes’ he said.
“ At a time when public services are stretched and families feel a pinch, the bombing for a make -up re -brand is an insult to the hardworking British.
‘Ministers should focus on providing facade services, not small optics.’
Authorities defended the cost, emphasizing the six -digit invoice and included ‘refreshing and expansion’ on the web, mobile and application platforms.
A government spokesman said: ‘This was committed by the previous government, two of the three contracts were signed and delivered until July 2024.
‘The new government then chose to turn the branding and research activities into consumer -friendly digital products, including our upcoming Gov.UK application, gov.uk chat and more.’
Mailonline applied to the government for more comments.
Gov.uk website was last overhauled in 2012.
Last year, the Logo was arranged to include King Charles’s chosen Tudor crown and replaced the crown Cypher of St Edward, which was used by the Late Queen.
