(Bloomberg) – American Eagle Outfitters Inc. defended the media campaign containing Sydney Sweeney after the criticism of commercials.
In an article on Instagram, the company said, “And it was always about jeans.” American Eagle said, “Everyone will continue to celebrate how everyone wears AE jeans safely”.
The clothing retailer launched an ad Blitz with the slogan “Sydney Sweeney has big jeans” last week. One of the videos of the campaign, Sweeney jeans and zipper, “Genes are transferred from parents to offspring, usually, hair color, personality and even eye color.”
“My jeans are blue,” he adds, he adds his blue eyes on the camera.
The video launched an online debate as to whether a white, blonde woman focuses on the genes of a woman’s genes. Other social media users, critics said that they read a lot of advertisements.
When the campaign was initially announced on July 23, American Eagle shares rose. “I think this is potentially one of the biggest purchases in the history of American Kartal, Craig The Chief Marketing Officer Craig Brommers said in an interview with women’s clothing on July 23rd,“ Sydney Sweeney is the girl’s ‘It’ girl and helps us create the ‘It’ quota campaign of the season.
Bloomberg, which follows the debt and credit card transactions from the US consumers, did not immediately have an effect on the sales in American Eagle. Analysts closely monitor the retailer expenditures in the important school return season.
Jessica Ramírez, General Manager of the Retail Analysis Company Consumer Collective, can be closed by the advertising campaign of some shopping and the noise around it, and Levi Strauss & Co., Abercrombie & Fitch Co. or GAP Inc. He said he preferred to shop in competitors such as. “There are other options there,” he said.
JPMorgan Analyst Matthew Boss recently directed his advice to American Eagle to weaken from Neutral and said the market’s expectations of earnings were very high. The company wants to return after receiving a fee of 2025 and a $ 75 million fee for Writedown goods.
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